53. The Unique Selling Point – The Formula
What is it that makes our OrangeDaily topical vitamin C skin care system unique? After all, there are many other vitamin C products on the market. There are multiple answers to this question.
For example, I could point out the fact that compared to many of these other products, ours offers affordability along with efficacy. But many of the unique points of our products have a common source—the masterful formulations that, if used in sequence every day, can deliver optimal nutrition to our skin. These formulas are the work of Dr. Ron DiSalvo, who used his accumulated knowledge and talents in designing the OrangeDaily System. Each product starts with its cornerstone ingredient, topical vitamin C, but also there is a blending other viable botanicals, emollients, essential oils, moisturizers and other vitamins in a manner that compliments and promotes the efficacious effects each brings to the skin. To better understand the brilliance of the formulator, one simply needs to read Dr. DiSalvo’s bio:
“When it comes to the skin and hair care industry, Dr. Ron DiSalvo is the Master and Commander! Dr. DiSalvo has directed the world’s top beauty brands to unbelievable long-term success with his unique state-of-the-art formulations and cutting-edge technology. Dr. DiSalvo served as Vice President of Research & Development for Redken Laboratories and Remedco Medical Analytical Laboratories and was Director of Research & Development for John Paul Mitchell Systems and University Medical Products; he continues to serve on the board of directors of many natural and bio-synthetic ingredient supply companies as well as the technical advisory board for three major industry journals. Dr. DiSalvo has authored over 92 articles and has written, coauthored and/or contributed to the writing of 31 technical books, including The Chemistry & Manufacture of Cosmetics, considered to be the bible of the cosmetic and personal care industry. Dr. DiSalvo teaches cosmetic science and related subjects at UCLA and has been a top lecturer of cosmetic science for eight universities. He is a Chartered Chemist, Chartered Scientist and Fellow of the Royal Society of Chemistry, Emeritus Member of the Society of Cosmetic Chemists, and holds membership in The American Association of Pharmaceutical Scientists, The Royal Institution of Great Britain, The Association of Formulating Chemists, The American Academy of Science, the New York Academy of Science, and The American Academy of Anti-Aging Medicine. Dr. DiSalvo has appeared on hundreds of television and radio shows around the world and has been featured in over 100 articles in international publications and magazines reporting on his incomparable work and contributions to beauty in skin and hair care.”
Dr. DiSalvo is the reason why our vitamin C has a viable shelf life of over 4 years. He is the designer of vitamin C products that penetrate into the dermal layer of the skin providing the nutrition it needs. It is through Dr DiSalvo’s scientific talents that our Age-Defying Tri-Retinol Cream is so effective without causing injury to the skin. He is responsible for the non-greasy, silky feel of our 10% Vitamin C Serum and Moisturizer that works so well. Dr. DiSalvo’s OrangeDaily formulations are the reason why you can become another fan of the OrangeDaily vitamin C skin care system. Join the movement toward healthier skin. You too will soon realize that Healthy Skin is Beautiful Skin and Beautiful Skin is Healthy Skin.
Every Day! Without Fail! Spirit *Soul * Mind * Body
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